One way to make your business about us page stand out is by creating a video. By adding a personal touch, you can make it feel more human. Include your team members and stats, but also show personality. Make sure your video matches your brand. And remember to include a call to action.
Create a video message
When creating a video message for your business, the style and content are very important. While there are plenty of template styles and formats to choose from, you will want to choose one that fits the tone and visual style of your business. You may want to create a video message that is fun and witty, or one that demonstrates your professionalism. Whichever option you choose, make sure it showcases your content in the best possible light. Try to put yourself in your customer’s shoes and think about what they’d want to see.
It’s important to make sure the video has a clear script that contains three main takeaways. This will make the content easier to digest. It will also help to include callouts for visuals and clear indications of the actors who are speaking. Additionally, you should also include a note that indicates when the link should appear.
When writing your business about us template, include relevant statistics that show what you can do for your customers. The more concrete stats you provide, the more credible your business will appear. It can also be helpful to include third-party endorsements to boost your company’s credibility. Using eye-catching figures helps you describe a problem you’re solving or a landmark you’ve reached.